COOKIE POLICY — PASSLOCALS
PassLocals OOD, UIC 208651716
Business location: Varna, Bulgaria
Website: passlocals.com
Email: legal@passlocals.com | support@passlocals.com
Version: 1.0
Effective date: 12.05.2026

1. INTRODUCTION

This Cookie Policy explains how PassLocals OOD (“PassLocals”, “we”, “us”, or “our”) uses cookies and similar technologies on the website passlocals.com (“Website”).

This Cookie Policy should be read together with our Privacy Policy and Terms of Use.

2. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?

Cookies are small text files stored on your device when you visit a website. Similar technologies may include pixels, tags, local storage, scripts, SDKs, and other technologies that store or access information on your device.

Cookies and similar technologies may be used to make the Website work, remember your choices, process checkout, protect the Website, understand how visitors use the Website, and measure advertising performance.

3. TYPES OF COOKIES WE USE

We may use the following categories of cookies and similar technologies:

3.1 Strictly necessary cookies

These cookies are required for the Website to function properly. They may be used for website security, checkout functionality, form submission, payment processing, fraud prevention, cookie-consent storage, and other essential technical operations.

Strictly necessary cookies do not require your consent because they are necessary to provide the Website and services requested by you.

3.2 Analytics cookies

Analytics cookies help us understand how visitors use the Website, which pages are visited, where traffic comes from, and whether the Website works properly.

Where enabled, we may use Google Analytics 4 (GA4) or similar analytics tools. Analytics cookies are used only with your consent, unless a specific analytics setup is legally treated as strictly necessary or exempt under applicable law.

3.3 Marketing and advertising cookies

Marketing cookies and similar technologies may help us measure advertising performance, understand campaign results, and show relevant ads.

Where enabled, these tools may include Google Ads / remarketing tags, Meta Pixel, LinkedIn Insight Tag, or similar advertising technologies. These tools are used only with your consent.

3.4 Functional cookies

Functional cookies may be used to remember user preferences or provide optional features. At the current stage, PassLocals does not intentionally use optional functional cookies beyond what is necessary for the Website, checkout, forms, or cookie-consent management. If this changes, this Cookie Policy may be updated.

4. THIRD-PARTY TOOLS AND PROVIDERS

Depending on your choices and the tools enabled on the Website, cookies or similar technologies may be placed by us or by third-party providers, including:

- Tilda — website operation, forms, checkout, and technical functionality;
- Stripe — payment processing, checkout security, and fraud prevention;
- Google Analytics 4 — website analytics, where enabled and consented to;
- Google Ads — advertising measurement and remarketing, where enabled and consented to;
- Meta Pixel — advertising measurement and remarketing, where enabled and consented to;
- LinkedIn Insight Tag — advertising measurement and campaign analytics, where enabled and consented to;
- email communication providers — waitlist, launch updates, product updates, and customer communication, where used.

DHL is used for delivery after an order is placed. DHL scripts or cookies are not intentionally embedded on our Website at the current stage.

We do not currently use TikTok Pixel, heatmaps, session recording tools, chat widgets, embedded YouTube/Vimeo videos, Google Maps, Calendly, Typeform, or similar embedded tools. If this changes, this Cookie Policy may be updated.

5. COOKIE TABLE

The exact cookies used may depend on your location, consent choices, browser settings, and the tools enabled on the Website.

Category: Strictly necessary
Provider: PassLocals / Tilda / Stripe
Purpose: Website operation, forms, checkout, payment processing, security, fraud prevention, and saving cookie preferences
Consent required: No
Duration: Session or as required by the relevant provider

Category: Analytics
Provider: Google Analytics 4, where enabled
Purpose: Website traffic analysis, performance measurement, page usage statistics, and traffic-source analysis
Consent required: Yes
Duration: As set by Google Analytics / consent tool

Category: Marketing
Provider: Google Ads, Meta Pixel, LinkedIn Insight Tag, where enabled
Purpose: Advertising measurement, conversion tracking, remarketing, and campaign analytics
Consent required: Yes
Duration: As set by the relevant provider / consent tool

Category: Email communication
Provider: Email communication provider, where used
Purpose: Waitlist, launch updates, product updates, and customer communication
Consent required: Depends on the purpose and applicable law
Duration: Until unsubscribe or as required for legal/business purposes

6. HOW WE USE CONSENT

When you first visit the Website, you may be shown a cookie banner allowing you to:

- accept all cookies;
- reject non-essential cookies;
- manage cookie settings by category.

Strictly necessary cookies are always active. Analytics and marketing cookies are disabled unless you give consent.

You can withdraw or change your consent at any time through the cookie settings link or banner available on the Website, where technically available. You can also control cookies through your browser settings, but browser settings may not fully control all similar technologies.

7. GOOGLE ANALYTICS, GOOGLE ADS, META PIXEL, AND LINKEDIN INSIGHT TAG

Where enabled, we may use Google Analytics 4 to understand Website traffic and performance.

Where enabled, we may use Google Ads, Meta Pixel, and LinkedIn Insight Tag to measure advertising performance, understand campaign results, and support remarketing. These tools may collect information such as page visits, device/browser information, cookie identifiers, referral data, and interactions with our Website.

These tools are not intended to collect the confidential content stored by Users on PassLocals NFC cards. PassLocals cannot access, decrypt, or view the User’s card-stored secrets through cookies, analytics, or advertising tools.

8. INTERNATIONAL TRANSFERS

Some third-party providers may process data outside the European Economic Area or the United Kingdom. Where required, appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms may be used.

9. HOW TO CONTROL COOKIES IN YOUR BROWSER

You can usually delete or block cookies through your browser settings. If you block all cookies, some parts of the Website, forms, checkout, payment process, or cookie preferences may not work correctly.

10. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy if our Website, tools, providers, or legal obligations change. The updated version will be published on this page with a new effective date.

11. CONTACT

If you have questions about this Cookie Policy, contact us at:

PassLocals OOD
UIC: 208651716
Business location: Varna, Bulgaria
Website: passlocals.com
Email: legal@passlocals.com
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